Mashvisor is a platform for real estate investment
The main need for new pricing page was due to new subscription plans concept. The company previously had 4 plans with a long list of features with made it hardly usable and understandable especially on a mobile view.
The project included:
The first phase included research of possible layouts for SaaS pricing pages and best practices. This phase ended with a design proposal prototype for desktop and mobile which we tested internally. I used a horizontal scroll in the mobile version for a wide table with the contents of each plan. After gathering feedback from the team we decided that the proposal was not the best solution so an iteration was needed. The problem consisted in low usability due to the horizontal scroll and thus hiding the feature description - the user had to scroll every time left to right to see the professional plan features.
The final version proposed a tab view in which the users can see the features of every single plan without interrupting the normal vertical flow.